Be part of the brand new Customer Experience Community here. Making a real change in the environment requires this creativity and partnership between customers and brands.īlake Morgan is a customer experience futurist, keynote speaker and the author of the bestselling book The Customer Of The Future. Recycling products and materials helps both sides-it cuts down on manufacturing waste for companies and helps consumers get items out of landfills. These companies are all turning materials that would likely otherwise end up in landfills into high-quality goods-and making good profits doing it.Ĭonsumers want to do their part to help the environment. As of 2020, the company has repurposed more than 50 million water bottles.Ī growing number of companies across all industries are manufacturing their goods completely out of recycled materials and plastic-Green Toys makes 100% recycled plastic kids toys, Dakine does it with backpacks, All Birds makes recycled shoes and even Saalt Period Underwear makes its products out of recycled water bottles.
Rothy’s makes shoes and bags completely out of recycled plastic and water bottles with a unique 3D knitting process that results in nearly no waste. The Space Hippie collection has the lowest carbon footprint of any Nike footwear ever made.
#4chan pol into the trash it goes full
The goal of the shoes is to come full circle, back to the materials they originally created. Nike’s Space Hippie shoes are made completely of factory scraps, including everything from extra material to leftover packaging. While some companies are reselling gently used items, other companies are taking recycled goods and turning them into completely new products to sell. Trade-in programs are great for all customers-it motivates customers to trade in their used items and make another purchase, and it gives other customers a chance to buy discounted items and help the environment. Other stores, including Patagonia and North Face, have been reselling items for years.Įven Ikea is jumping on the resell train with the announcement it will buy back unwanted furniture and sell it at a discount. The items are then cleaned and resold online. In 2019, Levi’s started a buyback program called SecondHand where customers can trade in gently used jeans and clothing items for a gift card. Lululemon and Nike are just the latest in a string of retailers offering incentives to customers and reselling gently used items. There’s a huge demand for rare Nike shoes, and customers will soon be able to turn in their gently used or flawed shoes at select stores, which will then be cleaned and resold at a discount. Nike is also starting a buyback program for gently used shoes. All items are cleaned before being resold, and items that don’t meet Lululemon’s quality standards are recycled.
Those items are then sold at a discount online through the store’s Like New program. Lululemon recently started testing a trade-in program where customers can return gently used Lululemon items to select stores in exchange for a gift card. Many brands are using the momentum to start their own recycled goods programs. In 2019, the resale market grew 25 times faster than the overall retail market. The resale market as a whole is expected to grow to $64 billion by 2025. If everybody bought one used item this year instead of buying new, it would save 449 million pounds of waste.
The resell and thrifting industry is a huge opportunity for brands and the environment.
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